We Support Black Lives Matter 6/4/20
Dear Solful Community, Family, and Friends,
It’s been heartbreaking to witness the displays of blatant racism and violence across our country. We refuse to sit by idly and watch. Now is the time to stand up and say enough is enough, because this must stop… and change.
To do better, we must take action against the deeply rooted systemic racism that plagues our country and community. We must show our community members who have been repressed, marginalized, and targeted because of the color of their skin that we stand with them.
As a cannabis business, we feel a particular obligation to do our part to work to end institutionalized racism because the black and brown communities have long been disproportionately affected when it comes to cannabis-related arrests and prosecutions. An analysis done this year by the American Civil Liberties Union concluded that people of color were nearly four times more likely than white people to be arrested and prosecuted for cannabis possession, despite comparable usage rates. In some states, these statistics increased to six, eight, or almost ten times.
To make an immediate impact, we have partnered with over 30 of the brands you know and love to donate a percentage of sales to two non-profits that are making a difference.
Between June 4-7, we will be donating 10% of the proceeds from our sales of the brands listed below and they will be donating 10% of their proceeds from their sales at Solful. Equal donations will be made to the Last Prisoner Project and Equal Justice Initiative (learn more about these organizations below).
We are proud to stand together with our Partners against racism and inequality.
- Alpenglow Farms
- Artet (Who asked if they can donate 50% of their proceeds, which we, of course, said yes to!)
- Care By Design
- Earthen Farm
- Garden Society
- Glentucky Family Farm
- Green Bee Botanicals
- Hella Dank
- Kaneh Co.
- Lagunitas Hi-Fi Hops
- Lola Lola
- Mary’s Medicinals
- Old Growth Farm
- Papa & Barkley
- Radicle Herbs
- Sunrise Gardens
- Space Gem
- Sun Roots Farm
- Talking Trees
- Sweet Creek Farm
- Sweet Releaf
- Vet CBD
Why the Last Prisoner Project and Equal Justice Initiative?
We chose these two non-profits for very specific reasons. We believe that they both play important roles in fighting against inequality. We’ve worked to raise money for the Last Prisoner Project (“LPP”) in the past because of their commitment to social and racial justice. LPP focuses on three key reform initiatives: prisoner release, record clearing through clemency and expungement, and reentry programs for those arrested for cannabis-related charges.
The Equal Justice Initiative (“EJI”), which was founded in 1989 by Bryan Stevenson, is “committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people.” Brian Stevenson has played a pivotal role in civil rights, police reform, and we believe that a donation made to the EJI will be incredibly impactful at this time.
How can you support this program?
Follow this link to shop the brands listed above and we will automatically make a donation from your purchase.
We want to do more.
In addition to this donation program, we are also adjusting our Social Media plan as we have a voice and an audience and plan to leverage that to highlight the brands we work with that are owned by people of color and hope to find ways to amplify their stories. We will be highlighting the brands participating in this donation program so our audience knows how they can support the BLM movement by shopping for some of their favorite products. We also plan to share stories, voices, and resources that support the BLM movement.
We are working internally to allow our incredibly passionate team to take time off as needed to process, participate, and protest to show their support in the Black Lives Matter movement. While we feel that these actionable items will make an immediate impact, we realize that this is only a start. We are committed to continuing to find ways to help support Black Lives Matter.
Stay safe, be kind, keep listening, and take action!
The Solful Team