“We want to be an important part of the communities we serve. We cater to mainstream consumers who want to improve their physical and mental health.”
A great write-up on Solful Co-Founder, Peter
…he’s helping shape one of the fastest-growing industries around: legal cannabis.
Staff members ask questions: “What are you trying to achieve with cannabis? Do you have any ailments? Have you used cannabis before? If so, did you smoke? Vape? Use edibles, topicals or tinctures? Most importantly, how did it affect you?”
There’s no hard sell. As with a store like Patagonia — one of the founders’ inspirational brands — the emphasis is on education and information. Farmers, health professionals and manufacturers are invited in, to give and see live demonstrations.