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What's New

Treatwell CEO Incident 6/25/18

Regarding our Relationship with TreatWell


Solful was founded with a particular set of values rooted in our mission of “Cultivating Health and Happiness in Our Community”, and it is incredibly important that the brands we carry align with our values. As such we have decided to halt all future orders of TreatWell in wake of their CEO’s recent actions.


We also want to take a moment to explain why we have chosen to sell through TreatWell’s products rather than to have them destroyed. While we are incredibly disappointed and disheartened by her actions, we have many customers that rely on TreatWell. We are currently working incredibly hard to find a replacement so that our customers do not go without their medicine. Until that replacement is secured our existing inventory will remain on the shelf, and we will be donating proceeds from TreatWell products to a non-profit.


We are committed to educating and empowering our community and will continue to have the highest standards when choosing the products we put on our shelves from both a quality and values perspective.


If you have any questions regarding our decision to halt ordering TreatWell products please feel free to reach out to our team directly –




Eli Melrod, CEO


Changes Coming to Cannabis – July 1, 2018 6/23/18


With all the sales and promotions going on we wanted to take a moment to explain why this is happening. To start, there’s nothing to worry about as far as Solful is concerned. We are incredibly fortunate that Solful is thriving, which is largely due to the support of our community and our friends and family – like you!

The reason we are “liquidating” much of our inventory is simply that as of July 1st packaging regulations are changing here in California.

So… what is changing?

The state of California is working hard to ensure that cannabis products undergo a rigorous testing process, and have introduced new testing requirements. In addition to the new testing requirements, every product on our shelves, after July 1st, will need to be individually packaged in child-proof, tamper evident, resealable containers, with extra warnings to remind you to keep your cannabis products away from children.


Is there anything wrong with our current products?

No! Solful has always gone above and beyond what’s been required and we have self imposed a strict product standard. We continue to stand behind the products on our shelves and simply need them to find good homes!


Will all your favorite products be on our shelves re-packaged on July 1?

We certainly hope so, but there may be a few empty spots. What we do know is that our partners, many of whom are local small business owners, are working around the clock to get their testing and packaging up to the new state requirements. The Solful team is doing everything we can to help them, because just like you we love the products we carry!


What happens if I come in and my product isn’t in stock?

We’d be happy to take down your name and number and let you know when your product comes back.


What can I do to help?

Keep supporting local pot farmers and small purveyors. They’re working hard to meet state regulations, and in the end, having a regulated system that ensures safe products will continue to move the cannabis industry forward.


If you have any questions please do not hesitate to reach out!

Eli + The Solful Team

The Solful Field Guide To Getting The Most Out Of Your Cannabis 5/24/18

We created The Solful Field Guide To Getting The Most Out Of Your Cannabis so you can improve your health, increase your happiness, and lead a richer life. At Solful we are passionate about making sure people know the ways cannabis can improve their lives. We hope this Field Guide leads you to more informed, more effective, and more satisfying cannabis experiences.

We hope you will enjoy the information on these pages, and that you’ll share this Field Guide with your friends, family, and loved ones!

Marlon Reviews: Banana Bread by Esensia Farm 5/24/18

Banana Bread Cannabis Review

Banana Bread by Esensia Farms

It’s nearly midnight and I have, admittedly, been smoking since I got off of work. Although this is a Saturday night, I really wanted to give my body a chance to relax and settle into the peace in the confines of my domicile nestled comfortably in my computer chair. After a long day of work and talking about weed I couldn’t get my mind off of the last banana bread nug I had sitting at home, almost like the leftovers from last night you couldn’t wait to grub on but found that your cousin/roommates ate it.

This Banana Bread cultivated by Esensia Farm, of which always impresses me with their concentration on terpenes and healthy heavy buds. Ever since I tried Esensia Farm’s Rum Punch #10, which I picked up from Solful, I have been a true believer in their passion for different new types of terpenes. Rich in both alpha and beta pinene on the nose the blend of pine and candy is disorienting on the senses, very similar to the Candyland from TSO Sonoma in terms of aromatics. I love how stimulating on the nose Banana Bread is and it truly does yield a tropical accent on the tongue but is heavily stoney and heavy on both the head and the body – almost as heavy as Gorilla Glue perhaps!

Either way, I love how heavily physical this inebriation is and it sits on the cusp of drowsy.  Next time I would love to smoke this flower in a blunt or a backwood. This flower hits hard and should be treated as a heavy hitter in a blunt.

Peace out, this flower hits!

– Marlon



  • Tight-Stalky bud
  • Broad and Dense
  • Lime green buds; bright and vibrant


Cannabis Infused Olive Oil Orange Cake Recipe 3/29/18

OM Edibles Cannabis Infused Olive Oil

The team at Solful loves the amazing cannabis infused olive oil, from OM Edibles, which we have in stock at Solful. We’ve used it for cooking, added it cold to a meal as a dressing, and even used it topically! We decided to use it in one of our favorite cake recipes, because who doesn’t love dessert… especially when it’s cannabis infused?!


The Best Cannabis for Stress Relief 3/28/18

We’ve highlighted the best cannabis for stress relief by featuring some of our favorite stress relieving products that are in store right now. From the nearly instant onset of a sublingual to low dose edibles, these cannabis products will help bring those stress levels down!  (more…)

Swim Suit: A Cosmic Dance Party – April 21, 2018 3/17/18

Swim Suit Dance Party Sebastopol Solful

LoveLightShine + Solful Present: Swim Suit a Cosmic Dance Party

“And those who were seen dancing were thought to be insane by those who could not hear the music.”   F. Nietzsche

Join us for an inter-continental, outer-galactic, dance party celebrating modern music from earth with transmissions to the stars. Expect deep base, exalted rhythms, and form-fitting styles. Get your tickets today!  (more…)

The Best Cannabis Products For Sleep 3/13/18

Whether you need help falling asleep or staying asleep, we’ve put together some of the best cannabis products for sleep.


As we become more educated on the health benefits of cannabis it’s no surprise that so many people are turning to this incredible plant as an alternative to help them sleep through the night. So whether you’re looking for a bit of help falling asleep, or staying asleep, these are four of the best cannabis products for sleep, all available at Solful.

The Best Sonoma County Cannabis Pairings 2/19/18

The Best Cannabis Pairings For Your Favorite Sonoma County Activities

Sonoma County Cannabis Pairings Solful Sebastopol

Sonoma County, California is a wonderful destination for locals and visitors alike. With the legalization of adult recreational marijuana, you can now experience Sonoma County through a new cannabinoid filtered lens. Whether you’re looking to relax at the beach, hike in the redwoods, or kick back and listen to live music, we’ve paired the perfect cannabis strains with some of our favorite Sonoma County activities!


What Are Cannabinoids and How Do They Help Your Body? 2/15/18

What exactly are cannabinoids and how do they help your body? 

What Are Cannabinoids? Learn about them at Solful marijuana dispensary in Sonoma County

Cannabinoids are compounds that keep our bodies in balance. Our bodies create them naturally, and the cannabis plant creates very close imitations of these compounds. Cannabinoids facilitate the communication between the cells in our body to preserve the internal state of balance. So when we use cannabis, we are helping the function of our endocannabinoid system and amplifying the body’s ability to bring things back into proper order.   (more…)

Visit Our Sonoma County Dispensary to Find The Best Marijuana Gifts for Valentine’s Day 2018 2/3/18

Cupid left a big bouquet of fragrant flowers on the doorstep at our Sonoma County dispensary, in Sebastopol. 

Move Over Red Roses, We're Seeing Green

photo credits @quimrock @flowerpowertopicals @papaandbarkley


We love the idea of a marijuana inspired Valentine’s Day, but then again who doesn’t? Adult recreational use is now legal in California just in time for the holiday. This means our Sonoma County dispensary can sell to everyone over 21 which certainly opens a whole new world of gift giving!

To kickstart your Valentine’s Day shopping we created a gift guide for the marijuana enthusiast in your life. We think you’ll get lots of great ideas to light their fire!


Let’s Talk Cannabis: Solful Senior Community Events 1/31/18

Cannabis Workshop, Led by Solful’s Eli Melrod, Draws Big Crowds at Senior Centers in Sonoma County.

Sonoma County Cannabis Senior Talks

Solful’s Co-Founder and CEO, Eli Melrod, has long been advocating for increased accessibility to educational services for seniors who want to learn about cannabis.

Our friends at Sonoma West did an amazing article on our recent involvement with the senior community. A trend that Eli can attest to, is that Sonoma County seniors are incredibly interested cannabis education. (more…)

Peter Dickstein’s Solful Startup 1/16/18

“We want to be an important part of the communities we serve. We cater to mainstream consumers who want to improve their physical and mental health.”

A great write-up on Solful Co-Founder, Peter

…he’s helping shape one of the fastest-growing industries around: legal cannabis.

Staff members ask questions: “What are you trying to achieve with cannabis? Do you have any ailments? Have you used cannabis before? If so, did you smoke? Vape? Use edibles, topicals or tinctures? Most importantly, how did it affect you?”

There’s no hard sell. As with a store like Patagonia — one of the founders’ inspirational brands — the emphasis is on education and information. Farmers, health professionals and manufacturers are invited in, to give and see live demonstrations.

Read full article

Prohibition is Over!! 1/1/18

Cannabis prohibition has come to an end in California! On behalf of our team, farmers, and local purveyors we can’t wait to introduce you all to Solful. 


Adult Use in Sebastopol 12/19/17

Sebastopol is first in county to allow adult-use sales and permits for cannabis.

January 1st, 2018 will be the first day in history that anyone over twenty-one years old can legally buy cannabis products in Sonoma County. Tonight the Sebastopol City Council voted to allow adult use sales and permits to its existing two dispensaries, Solful and SPARC.

In celebration, Solful will host an End of Prohibition Celebration on Monday, January 1st from 11 am to 7 pm. Those 21 years and older are welcome, and no medical cannabis card is required. Solful will remain a medical cannabis dispensary, so those 18 and older with a medical cannabis card can also attend. Read full article

Eli Melrod Shares His Insights on Cannabis Cultivation with the Sonoma Gazette 11/30/17

Conscious cannabis takes biodiversity lesson from vineyards.

November 21, 2017

When most people think about cannabis cultivation, it conjures up an image of a warehouse filled with rows of plants growing under the glow of artificial light. The operation consumes electricity. A lot of it. And the carefully controlled growing environment feels more like an industrial manufacturing facility. Read the full article.

Petaluma’s Forthcoming Vote to Open Cannabis Businesses Within City Limits 11/14/17

Petaluma city council hones pot regulations.

November 9th, 2017


More than a year after California voters legalized recreational marijuana, Petaluma is poised to next week adopt a slate of policies to regulate the cannabis industry inside city limits.

The city council Monday postponed a vote on an ordinance that would allow cannabis-related manufacturing businesses and two marijuana delivery services while increasing the number of plants residents can cultivate on their properties. The new rules will be considered at a Nov. 13 workshop, and city staff will develop regulations surrounding permitting and fees for consideration at the council’s Dec. 4 meeting.

Petaluma has long taken a hard-line stance on cannabis, banning brick-and-mortar dispensaries in 2007. In 2016, the city tailored its policy to allow medical card holders to cultivate three plants and for delivery from outside of the city to medical users and caregivers.

The city was forced to revisit the issue after the November passage of Prop. 64, which legalized the sale and possession of recreational cannabis for those ages 21 and over within certain parameters but left some control in the hands of local jurisdictions. Under Prop. 64, the Adult Use of Marijuana Act, it is not yet possible to purchase marijuana without a doctor’s recommendation. The state is expected to issue licenses for recreational cannabis businesses as soon as Jan. 1.

In Petaluma, 62 percent of voters supported Prop. 64, though shaping a comprehensive marijuana policy has been far more divisive for a council that has quibbled over the issue since June.

Though five public speakers Monday urged the city to allow dispensaries, four of the seven council members were not in favor of immediately tailoring its forthcoming policy. Nearby cities, including Cotati, Santa Rosa and Sebastopol currently permit dispensaries.

Eli Melrod, who co-owns Sebastopol-based Soulful dispensary, said Petaluma customers visit his business on a daily basis and implored the city to open its doors for retail storefronts. 

“Dealing with the issue on a legislative level is really complicated, and helping folks medicinally is also really complicated,” he said. “It’s a very complicated plant with a lot of different compounds and a lot of different ways to use it. For folks to get the most benefit, they really need to consult with folks who are well-versed in different compounds, effects and delivery methods.”

Read More…

Solful Featured in the Press Democrat 11/13/17

Solful gives Sebastopol a second sales outlet for medical cannabis

There was no pungent smoke in the air and no bold trappings other than a bunch of green and white balloons over the front door at the grand opening Sunday of Solful, liberal Sebastopol’s second medical marijuana dispensary.
A few dozen folks lounged and sampled snacks in the lobby of the clean, well-lit premises in a small retail center a block south of Sonoma West Medical Center, west county’s only hospital.

Read more…

Grand Opening Celebration 11/10/17

A Big Thank-You!







On Sunday, November 6th, Solful held its Grand Opening Celebration to officially launch Sebastopol’s new cannabis dispensary and welcome our community into our space. It was a day that humbled us, made us feel grateful, and filled us with joy in so many different ways.

First, the humbling part: we opened our doors at 11 a.m. to find about twenty people lined up in anticipation of our opening. The crowds stayed strong and the house packed until 5 pm, when we concluded the demos from our supply partners. To everyone who stopped by—thank you! Solful is still glowing with all the good energy you brought into the space.

Our supply partners are what made the event such a success, and we owe them a huge amount of gratitude. From 11 a.m. – 5 p.m., they were giving out samples, answering questions, and sharing their knowledge, experiences, and joy with our guests. The reason Solful exists is to connect our community to these amazing partners and their products. We so much enjoyed having Glen Tucky Family Farm, Alpenglow Farms, Oara, Treatwell, AYA, Flower Power, Om Edibles, and we look forward to introducing our community to more partners in the coming weeks. See our Calendar to find out who will be in the store next.

Finally, we are overjoyed that we are able to donate 10% of the sales from the day to RCU Victim’s Fire Relief Fund, which amounted to around $1,000. These funds will go directly to helping those most in need following the fires, and the donation is possible because of the great people who came out to support us.

The team at Solful had a truly great time last Sunday. We met a ton of people who brought great questions, suggestions, and observations. We are looking forward to continuing the conversations we started, and becoming a resource that helps bring more health and happiness to our amazing community.

—The Team at Solful

Marijuana Crops in Jeopardy 10/31/17

California’s marijuana farmers fear crops could go up in smoke.

CALISTOGA, Calif. — Marijuana farmers and dispensary owners across Northern California are nervously watching as wildfires burn through some of the state’s prime cannabis growing areas and destroy valuable crops, which could drive up prices for consumers across the country.

“This is right smack in the middle of people’s harvests,” said Eli Melrod, the CEO of Solful Dispensary in Sebastopol, in northern California. “It couldn’t have been worse timing, frankly.” Read full article.