What exactly are cannabinoids and how do they help your body?
Cannabinoids are compounds that keep our bodies in balance. Our bodies create them naturally, and the cannabis plant creates very close imitations of these compounds. Cannabinoids facilitate the communication between the cells in our body to preserve the internal state of balance. So when we use cannabis, we are helping the function of our endocannabinoid system and amplifying the body’s ability to bring things back into proper order. (more…)
Cupid left a big bouquet of fragrant flowers on the doorstep at our Sonoma County dispensary, in Sebastopol.
We love the idea of a marijuana inspired Valentine’s Day, but then again who doesn’t? Adult recreational use is now legal in California just in time for the holiday. This means our Sonoma County dispensary can sell to everyone over 21 which certainly opens a whole new world of gift giving!
To kickstart your Valentine’s Day shopping we created a gift guide for the marijuana enthusiast in your life. We think you’ll get lots of great ideas to light their fire!
Cannabis Workshop, Led by Solful’s Eli Melrod, Draws Big Crowds at Senior Centers in Sonoma County.
Solful’s Co-Founder and CEO, Eli Melrod, has long been advocating for increased accessibility to educational services for seniors who want to learn about cannabis.
Our friends at Sonoma West did an amazing article on our recent involvement with the senior community. A trend that Eli can attest to, is that Sonoma County seniors are incredibly interested cannabis education. (more…)
Peter Dickstein’s Solful Startup 1/16/18
“We want to be an important part of the communities we serve. We cater to mainstream consumers who want to improve their physical and mental health.”
A great write-up on Solful Co-Founder, Peter
…he’s helping shape one of the fastest-growing industries around: legal cannabis.
Staff members ask questions: “What are you trying to achieve with cannabis? Do you have any ailments? Have you used cannabis before? If so, did you smoke? Vape? Use edibles, topicals or tinctures? Most importantly, how did it affect you?”
There’s no hard sell. As with a store like Patagonia — one of the founders’ inspirational brands — the emphasis is on education and information. Farmers, health professionals and manufacturers are invited in, to give and see live demonstrations.
Adult Use in Sebastopol 12/19/17
Sebastopol is first in county to allow adult-use sales and permits for cannabis.
January 1st, 2018 will be the first day in history that anyone over twenty-one years old can legally buy cannabis products in Sonoma County. Tonight the Sebastopol City Council voted to allow adult use sales and permits to its existing two dispensaries, Solful and SPARC.
In celebration, Solful will host an End of Prohibition Celebration on Monday, January 1st from 11 am to 7 pm. Those 21 years and older are welcome, and no medical cannabis card is required. Solful will remain a medical cannabis dispensary, so those 18 and older with a medical cannabis card can also attend. Read full article
Conscious cannabis takes biodiversity lesson from vineyards.
November 21, 2017
When most people think about cannabis cultivation, it conjures up an image of a warehouse filled with rows of plants growing under the glow of artificial light. The operation consumes electricity. A lot of it. And the carefully controlled growing environment feels more like an industrial manufacturing facility. Read the full article.
Petaluma city council hones pot regulations.
November 9th, 2017
by HANNAH BEAUSANG
More than a year after California voters legalized recreational marijuana, Petaluma is poised to next week adopt a slate of policies to regulate the cannabis industry inside city limits.
The city council Monday postponed a vote on an ordinance that would allow cannabis-related manufacturing businesses and two marijuana delivery services while increasing the number of plants residents can cultivate on their properties. The new rules will be considered at a Nov. 13 workshop, and city staff will develop regulations surrounding permitting and fees for consideration at the council’s Dec. 4 meeting.
Petaluma has long taken a hard-line stance on cannabis, banning brick-and-mortar dispensaries in 2007. In 2016, the city tailored its policy to allow medical card holders to cultivate three plants and for delivery from outside of the city to medical users and caregivers.
The city was forced to revisit the issue after the November passage of Prop. 64, which legalized the sale and possession of recreational cannabis for those ages 21 and over within certain parameters but left some control in the hands of local jurisdictions. Under Prop. 64, the Adult Use of Marijuana Act, it is not yet possible to purchase marijuana without a doctor’s recommendation. The state is expected to issue licenses for recreational cannabis businesses as soon as Jan. 1.
In Petaluma, 62 percent of voters supported Prop. 64, though shaping a comprehensive marijuana policy has been far more divisive for a council that has quibbled over the issue since June.
Though five public speakers Monday urged the city to allow dispensaries, four of the seven council members were not in favor of immediately tailoring its forthcoming policy. Nearby cities, including Cotati, Santa Rosa and Sebastopol currently permit dispensaries.
Eli Melrod, who co-owns Sebastopol-based Soulful dispensary, said Petaluma customers visit his business on a daily basis and implored the city to open its doors for retail storefronts.
“Dealing with the issue on a legislative level is really complicated, and helping folks medicinally is also really complicated,” he said. “It’s a very complicated plant with a lot of different compounds and a lot of different ways to use it. For folks to get the most benefit, they really need to consult with folks who are well-versed in different compounds, effects and delivery methods.”
Solful gives Sebastopol a second sales outlet for medical cannabis
Grand Opening Celebration 11/10/17
A Big Thank-You!
On Sunday, November 6th, Solful held its Grand Opening Celebration to officially launch Sebastopol’s new cannabis dispensary and welcome our community into our space. It was a day that humbled us, made us feel grateful, and filled us with joy in so many different ways.
First, the humbling part: we opened our doors at 11 a.m. to find about twenty people lined up in anticipation of our opening. The crowds stayed strong and the house packed until 5 pm, when we concluded the demos from our supply partners. To everyone who stopped by—thank you! Solful is still glowing with all the good energy you brought into the space.
Our supply partners are what made the event such a success, and we owe them a huge amount of gratitude. From 11 a.m. – 5 p.m., they were giving out samples, answering questions, and sharing their knowledge, experiences, and joy with our guests. The reason Solful exists is to connect our community to these amazing partners and their products. We so much enjoyed having Glen Tucky Family Farm, Alpenglow Farms, Oara, Treatwell, AYA, Flower Power, Om Edibles, and we look forward to introducing our community to more partners in the coming weeks. See our Calendar to find out who will be in the store next.
Finally, we are overjoyed that we are able to donate 10% of the sales from the day to RCU Victim’s Fire Relief Fund, which amounted to around $1,000. These funds will go directly to helping those most in need following the fires, and the donation is possible because of the great people who came out to support us.
The team at Solful had a truly great time last Sunday. We met a ton of people who brought great questions, suggestions, and observations. We are looking forward to continuing the conversations we started, and becoming a resource that helps bring more health and happiness to our amazing community.
—The Team at Solful
Marijuana Crops in Jeopardy 10/31/17
California’s marijuana farmers fear crops could go up in smoke.
CALISTOGA, Calif. — Marijuana farmers and dispensary owners across Northern California are nervously watching as wildfires burn through some of the state’s prime cannabis growing areas and destroy valuable crops, which could drive up prices for consumers across the country.
“This is right smack in the middle of people’s harvests,” said Eli Melrod, the CEO of Solful Dispensary in Sebastopol, in northern California. “It couldn’t have been worse timing, frankly.” Read full article.
Making Solful a Reality 10/20/17
“I couldn’t be more excited, proud, and humbled to bring the Solful experience to the Sebastopol and West County community. I look forward to talking with you when you visit Solful.” – Eli
A lot of people have asked me how I got the idea for Solful, and as I think about it there are three big threads that shaped the vision. The first is a very personal one. Thirteen years ago, my father, Jon, was diagnosed with pancreatic cancer and told that he had a zero chance of survival. While he was undergoing chemotherapy, he tried a number of non-traditional treatments, including cannabis, to help combat some of the side effects of the treatment. I’m not going to say that cannabis cured him, but I can bear witness to its’ ability to help his body get rebalanced and on a path to healing. And I’m incredibly blessed and happy to have my father with me on the journey of Solful today.
In addition to my father, I saw a number people in my community using cannabis, along with holistic healing modalities, to improve their health and enhance their lives. New delivery methods were emerging—beyond just smoking or eating brownies—and all of this increased my curiosity about just how much potential there was in cannabis to help people. So, the second thread for the idea of Solful emerged when I went to work at a cannabis testing laboratory in Northern California. I started learning more about the science behind how cannabis works, along with the troubling fact that there is a significant amount of cannabis products that include contaminants and chemicals that you really don’t want in your body. While some folks were getting a ton of benefit from cannabis, there were also a lot of unsafe products out there. People, especially those dealing with an illness or condition, should know exactly what they are putting in their bodies, yet it’s often hard to know what is in each cannabis-based product. In the same way that organic farmers help us trust what we eat, I saw the need for a trusted source for high quality, safely produced cannabis.
The third big thread of this journey took shape when I was working at the lab and started meeting with cultivators and farmers—people who are putting a tremendous amount of thought and love into their craft. I started visiting farms in Northern California, and learning about the ethos of the cannabis traditions that stretch back for generations in this part of the state. From the thinking that goes into developing new strains, products, and delivery methods, to the innovative farming techniques, I saw a level of sophistication that literally blew me away. The more I learned from these amazing people, the more excited I got about sharing the art and science of what they were doing with my friends and family.
And so, the idea of Solful started to take form. It would be a dispensary where the community could come to learn about cannabis from a team of happy and enthusiastic people. Where we could curate a truly thoughtful selection of products. And where we could guide individuals to the offerings that would help them on their journeys to health and happiness. Two years ago, I set out with my father and close family friend, Peter Dickstein, to make Solful a reality. And with their guidance, along with the help of countless more people, Solful officially opened on October 14, 2017. I couldn’t be more excited, proud, and humbled to bring the Solful experience to the Sebastopol and West County community. I look forward to talking with you when you visit Solful.